The impact media property
ACT FOUR. The fourth act is impact.
The story is Acts One through Three. Act Four is what happens when the audience is given a way to engage.
A different kind of media property
We are not programming a content library.
We are programming attention and participation. Each week gives one story and one cause the space for audiences to learn, reflect, give, volunteer, and engage.
The core programming unit
One complete content block.
A content block is Act Four’s core programming unit. Each combines a host, featured story, cause, impact campaign, social rollout, mobile experience, and ways for the audience to participate.
The film remains the centerpiece. The content block is the complete campaign around it.
One coordinated week
One host. One story or film. One cause. One impact campaign.
The weekly content block extends across web, mobile, social, donation, volunteering, editorial content, impact assessment, and the screen where the story begins.