Week 12 campaign kit

One week, twelve ways to tell it.

Other Side — this week on Act Four. A documentary about Lynda Bluestein, family, choice, and one woman’s fight to decide how her life would end.

Launch post artwork for this weekLaunch post

Instagram feed

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OTHER SIDE — This week on Act Four. A documentary about Lynda Bluestein, family, choice, and one woman’s fight to decide how her life would end. Watch Week 12.

Opens the week and points people to the film.

Post Mon, Sep 14

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Host quote card artwork for this weekHost quote card

Instagram feed

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HOST TO BE ANNOUNCED. This week’s host will explain why Other Side matters to them.

The host in their own words on why this story.

Post Tue, Sep 15

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Film still artwork for this weekFilm still

Instagram feed

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Heather Hogan + Carter Oakley, directors of Other Side. Meet the filmmakers behind this week’s story.

One frame that sells the film.

Post Wed, Sep 16

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Cause statistic card artwork for this weekCause statistic card

X

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END-OF-LIFE CHOICE — Medicine, law, ethics, family, and autonomy meet in deeply personal ways at the end of life.

The single number that frames the issue.

Post Thu, Sep 17

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Donation post artwork for this weekDonation post

Instagram feed

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SUPPORT OTHER SIDE. Help support public access, distribution, and impact work around the film. Powered by Mazlo / fiscally sponsored by E2AC.

Asks for the gift and shows the goal.

Post Fri, Sep 18

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Volunteer post artwork for this weekVolunteer post

Facebook

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Explore community and advocacy opportunities connected to Week 12. Resources come first; opportunities are available when relevant.

Turns attention into hours on the ground.

Post Sat, Sep 19

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Midweek reminder artwork for this weekMidweek reminder9:16

Instagram Stories

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“This is a story about choice, not death.” — Other Side / Death Differently

Reminds people the film is still streaming.

Post Sun, Sep 20

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Weekend recap artwork for this weekWeekend recap

LinkedIn

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Did this story change the way you think about end-of-life choice? Take the Week 12 impact assessment.

Closes the week with what it added up to.

Post Sun, Sep 20

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Instagram Story artwork for this weekInstagram Story9:16

Instagram Stories

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OTHER SIDE · WEEK 12 · Watch, understand, reflect, and explore resources.

Swipe-up into the week on the phone.

Post Sun, Sep 20

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Reel / vertical video artwork for this weekReel / vertical video9:16

Reels

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Meet Lynda. Other Side follows a mother, grandmother, activist, and advocate through a deeply personal journey.

Thirty seconds of the film, cut vertical.

Post Sun, Sep 20

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Partner co-post asset artwork for this weekPartner co-post asset

Instagram feed

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COMPASSION & CHOICES — Learn more about end-of-life care and patient choice.

Co-branded piece the partner can run too.

Post Sun, Sep 20

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Email hero asset artwork for this weekEmail hero asset

Email

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OTHER SIDE — Choice, dignity, and the end of life. This week on Act Four.

Top image and line for the weekly email.

Post Sun, Sep 20

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